Guess?, Inc. designs, manufactures, distributes and licenses lifestyle collections, including contemporary apparel, denim, handbags, watches, sunglasses, footwear and other consumer products. Guess? products are available in the brand's own stores, as well as in renowned department stores and multi-brand shops around the world. As of 3 August 2024, GUESS directly operated 1,054 retail stores in Europe, the Americas and Asia, with an additional 537 stores managed by the company's partners and distributors. In total, the GUESS brand operates in approximately 100 countries worldwide.