The United Colors of Benetton brand belongs to the Benetton Group, which is characterised by its strong Italian character and the style, quality and passion with which its collections are created. All this builds the flagship brand – United Colors of Benetton, recognisable today all over the world. The brand's trademark is knitwear, available in all colours of the rainbow. With its colourful, strong character, United Colors of Benetton stands out in the crowded fashion market. The brand's unique image is the work of a whole team of creative and independent artists and a sales team supported by a strong advertising message. The company is also famous for its high-profile promotional campaigns, which often break stereotypes.