Pandora is the world's largest jewellery brand. Pandora's hand-finished jewellery crafted from high-quality materials offers endless possibilities for personalisation empowering people to express their personal style through its pieces. Starting as a small jewellery shop in Copenhagen, Denmark more than 40 years ago, today Pandora is present in over 100 countries. Pandora is committed to leadership in sustainability and crafts all its jewellery using only recycled silver and gold , just as the company has set out to halve greenhouse gas emissions across its value chain by 2030.